LA VIE EN BLEU
Bugatti Blue, the brand’s philosophy, finds expression within every single event associated with the company. The following sections are designed to offer a glimpse of this ever-so exclusive world: “People” talks about those who have fully embraced the Bugatti lifestyle, “Places” describes cities and places symbolising the world’s fastest car, “Events” focuses on the exclusive parties where privileged guests celebrate this luxury commodity, while “News” presents new developments concerning this one-of-a-kind mindset and approach to life, in which La Vie En Bleu reveals all its various nuances.
We all have our heroes — people who inspire us and who embody perfectly the characteristics that define the essence of the Bugatti man: an eccentric yet highly sophisticated image, a dynamic character extremely attentive to new technological ideas and discoveries, but above all a passion for beauty, for outstanding workmanship, for excellence that only hard work can create.
There are places that awaken particular scenarios and with which the Bugatti family has always lived symbiotically. However, it is the tangible aspects of art, food, museums, gardens and shops that arouse the natural curiosity of the Bugatti man when visiting these places. Locales that provide the perfect backdrop for his refined taste: non-conventional, sophisticated and with that invariable touch of nonchalance.