Passion and inspiration
Dalcuore, the Neapolitan tailor’s shop, was born thanks to the inspiration of its founder, Luigi Dalcuore. Luigi started to become keen on handmade tailoring in 1966, when he decided to work as a voluntary apprentice for Del Duca, the well-known Neapolitan tailor’s shop.
He went on serving as an apprentice dividing his time between his aunt’s dressmaker’s shop – where he helped with the confection of dresses – and the nearby tailor’s shop, where he learned the tricks of the Neapolitan style.
Europe and Naples
His vocation for handmade tailoring was as intense as his wish to know the world. Therefore, at the age of 16, he left for Germany and, after spending six years travelling around Europe, he came back to Naples where he could set up his own business right away.
At the age of 26, he opened his first shop, on Via Cervantes. His talent, the unique style of his outerwear combined with the strategic position of his shop, in the district which was the core of the city of Naples bustling with offices and white collars, made his first Neapolitan tailor’s shop quite successful.
The success of a unique style
In the 80s, a radical change occurred. He opened his atelier on via Duomo: 150 square meters, 17 employees and tens of customers celebrating each week the economic boom with the contribution of the distinctive style and refined quality of handmade tailored suits designed by Dalcuore.
Over the years, Dalcuore tailor’s shop has often changed the location of its Neapolitan atelier, even though it has always been located on the most prestigious streets of the city centre, from Piazza Vittoria to Via Dei Mille and Palazzo San Teodoro, on the Riviera di Chiaia, until its present workshop which is located at Via F.Caracciolo 17.
Passion and will
Luigi Dalcuore is a unique Neapolitan tailor, his personal experience is made up of will, creative zest and originality.
Luigi Dal Cuore didn’t start to work as an apprentice at a very early age, like most Neapolitan tailors, but a few years later, being spurred by a great passion and willingness to learn the trade. Since he was considered too old to be an apprentice, he found it hard to fit into the business environment, but he never gave up until he was welcomed at Del Duca tailor’s shop as a voluntary apprentice.
Tradition and creativity
Working for different Neapolitan tailor’s shops, Luigi Dalcuore learned the secrets of Neapolitan tailoring as well as the techniques aimed at creating the unique outerwear in the Neapolitan style. However, he wanted something more.
After spending some years travelling around Europe, Luigi Dalcuore came back to Naples and designed a unique original jacket. Always manufactured according to the techniques of Neapolitan tailoring, the outerwear designed by Luigi Dalcuore had an additional touch: his modern saddle shoulder with a completely different cut, in the Victorian style, was soon appreciated by his friends followed by the customers of his first atelier.
“The tailor who is not a tailor”
The new jacket was increasingly demanded and ended up giving him the nickname of “the tailor who is not a tailor” invented by his colleagues to highlight his originality, creativity, and wish to keep his artistic freedom.
Today, Luigi Dalcuore is still keeping the noble art of Neapolitan hand tailoring alive, while being always faithful to his unique personal taste as well as his inner wish to feel free from any kind of rule.
The perfect suit
When tailoring a suit, the true tailor is the one who is capable of listening to his customers, looking beyond outward appearance and interpreting men’s tastes.
This is why a tailor’s shop has to be a comfortable place where any customer can feel at ease. Understanding the customer’s needs, the true tailor will allow the perfect suit to be made.
Interpreting customer’s tastes
Interpreting the customer’s tastes and sewing a suit that makes him feel free of moving and expressing his own personality, tailoring the suit according to the handmade techniques of the Neapolitan tradition: these are the values of Dalcuore tailor’s shop.
They are still in the air of his Neapolitan atelier, when talking with Luigi, choosing the fabrics or taking the measurements.
Remembering measurements and needs
The customers of the tailor’s shop know very well that Luigi Dalcuore, beyond remembering the measurements and proportions of each customer, pays special attention to his tastes and needs so much so that he is able to sew a bespoke suit destined to lead the fashion even with his eyes closed.