ITALIAN DESIGN AND TECHNICAL EXCELLENCE
To ensure the highest level of quality, in early 2014 Officine Panerai opened its new Manufacture in Neuchâtel, at the heart of the region with one of the oldest watchmaking traditions in the world, a significantly larger building with greater resources than the previous Manufacture opened in 2002. A completely new structure, in both form and substance, featuring more than 10,000 square metres of space where about 250 people carry out their specialist work. This new setting brings together all the main operations and technical skills needed to create a watch of excellent quality and it is the place where the technical and innovative spirit of the brand is best expressed, nurtured by the centuries-old Swiss tradition in the field. A completely new structure, in both form and substance, featuring more than 10,000 square metres of space where about 250 people carry out their specialist work. This new setting brings together all the main operations and technical skills needed to create a watch of excellent quality and it is the place where the technical and innovative spirit of the brand is best expressed, nurtured by the centuries-old Swiss tradition in the field.
LABORATORIO DI IDEE
Since its debut on the international market, Panerai has chosen the phrase “Laboratorio di Idee” to indicate its commitment to the continuous search for innovative technical solutions that will raise the standards and performance of its watches ever higher. The word “laboratorio”, Latin in origin, evokes the resourcefulness of the Panerai family, natives of Florence who not only founded the first watch workshop in the city in 1860, but who also transformed a family activity into a forward looking company capable of creating innovations and revolutionary products which have become classics in the history of watchmaking. The Laboratorio di Idee is above all embodied in the Research & Development Department where all the technical projects are created and perfected by the skilled hands of the watchmakers and engineers who instill the craftsmanship and perfection of form demanded by the highest standards in the field. These 50 highly specialised workers, operate very closely with the design department, which is based in Italy where it draws inspiration from the historic archives of the brand, thus ensuring that every new creation is consistent with the unmistakable Panerai identity. In assembling Panerai watches, absolute precision and a high degree of specialisation are required. The extreme example of this is to be found in the Atelier Haute Horlogerie, the department of the Manufacture where the most highly skilled Master Watchmakers bring the most sophisticated, prestigious in-house calibres to life. The stage of assembling and adjusting the movements is fundamentally important in ensuring the maximum accuracy of the watch. It is performed by hand and, in the case of the more complicated calibres, it requires the remarkable skills and abilities of a Master Watchmaker operating entirely in the Atelier Haute Horlogerie, that is, the department of the Panerai Manufacture in which movements are assembled with the most impressive, sophisticated complications. It is in this workshop that movements are assembled and adjusted by hand.
HIGH TECH MATERIALS
The Officine Panerai collections offer a remarkable breadth of choice in terms of innovative materials and high-performance technology: a selection which is among the widest in the field of luxury sport watches, enhanced every year through the research and experimental work carried out by the Laboratorio di Idee within the Manufacture in Neuchâtel. A new world preview from the Panerai Laboratorio di Idee: the first mechanical watch case made of BMG-TECH™, a metallic glass with excellent characteristics of strength and durability which enable it to preserve its appearance over time. The secret of this material lies not so much in its appearance, similar to that of titanium but darker grey in colour, as in its atomic structure, which provides a range of very useful qualities for an underwater watch: extreme resistance to wear, high strength and great lightness. Carbotech™ is a composite material based on carbon fibre. Providing exceptional technical performance, carbotech has an uneven, matt black appearance, which varies according to the cutting of the material, giving each watch a unique character. The ceramica used by Panerai is a synthetic ceramic based on Zirconium Oxide powder. Through a complex series of working and finishing operations, it acquires a particularly even matt finish and provides the characteristics of hardness (up to five times harder than stainless steel). Panerai Composite is a synthetic ceramic that is the result of an electrochemical ceramization process of aluminium. Very resistant and light, this material combines highly technical characteristics with the sporty elegance of Panerai watches.