Ayres | Bespoke Tailor

Traditional Tailor’s Family.

Ayres Gonçalo was born and raised in a traditional tailor’s family and soon showed interest in this art. His grandfather, Ayres Carneiro da Silva owner of the Ayres Alta Costura business, was considered one of the best Portuguese tailors; His career spanned seventy illustrious years where he tailored suits and other articles to a distinguished clientele, including artists, sports people, members of Parliament and bankers. Throughout his youth Ayres demonstrated an increasing interest for fabrics, needles and scissors. At the age of sixteen he had already fallen in love with the art of tailoring and was fortunate to be afforded the opportunity to work after school hours in Grandfather’s shop. He soon became heavily involved in the business by accompanying his Grandfather on client visits giving him his first real exposure to fabrics and fitting. By the time he was nineteen tailoring took up most of his day as this became a full time occupation working under the guidance of his mentor.

International Adventure.

In 2004, Ayres made the decision that in order to broaden his skill set he was to embark on an international adventure to Madrid. It was there at the Sociedad de Sastres de España (Madrid), that Ayres was given the opportunity to improve his knowledge and tailoring techniques. Whilst maintaining a full time job with a well known Spanish tailor ( Pedro Muñoz of N. 72 on Calle Serrano) the Sociedade de Sastres de España awarded Ayres the Cortador de Sasteria certificate in June 2005. Mid 2006 Ayres was to continue his international venture when he opted to relocate to London with a view of fulfilling a childhood dream of working on the ‘Golden Mile of Tailoring’. This street more commonly known as Savile Row is home to the most well known names in the world of traditional bespoke tailoring. After overcoming the initial nervousness of finding a role in this new country, Ayres was offered a position with the renowned Gieves & Hawkes located in No. 1 Savile Row. Here he was given the opportunity to make suits and other articles from scratch whilst learning the high standards required to obtain a ‘Savile Row’ designation. The highlight of his career whilst working for Gieves & Hawkes was undoubtedly when Ayres was requested to make a suit specifically for HRH The Prince of Wales.

At Gieves & Hawkes.

In 2009 whilst still working at Gieves & Hawkes, Ayres was a finalist in Golden Shears Contest, a contest designed to acknowledge young up and coming tailors working in the United Kingdom. In 2010 he received the Bespoke Tailor certificate from the Savile Row Bespoke Association, a seal of approval providing him with worldwide recognition as a tailor who is part of an elite group of bespoke tailors on what can be best considered the Mecca for men seeking the very best of tailoring - Savile Row. It was late 2010 when Ayres decided to gain further international experience out of the EU region. His first stop was New York City, where he worked with a renowned, up and coming tailor - Michael Andrews Bespoke. This six month partnership allowed him to reinforce his experience through contact with the New Yorkers tailor craftsmanship which then led him to China, where he worked for several months training tailors in Shenzhen and Hong Kong. With well over a decade of experience, Ayres Gonçalo understands that this is an opportunity to continue with the Ayres family tradition and establish the Ayres Bespoke Tailor brand. Currently based in Portugal operating between Lisbon and London Ayres will dedicate his time exclusively to his Portuguese and international clients, who have been following him over these past years whilst he has sought to learn, adapt and mature as a tailor. Ayres will utilize this wealth of international experience to continue to provide his exclusive tailoring services to his prized clientele.


Our History

Passion and inspiration

Dalcuore, the Neapolitan tailor’s shop, was born thanks to the inspiration of its founder, Luigi Dalcuore. Luigi started to become keen on handmade tailoring in 1966, when he decided to work as a voluntary apprentice for Del Duca, the well-known Neapolitan tailor’s shop.

He went on serving as an apprentice dividing his time between his aunt’s dressmaker’s shop – where he helped with the confection of dresses – and the nearby tailor’s shop, where he learned the tricks of the Neapolitan style.

Europe and Naples

His vocation for handmade tailoring was as intense as his wish to know the world. Therefore, at the age of 16, he left for Germany and, after spending six years travelling around Europe, he came back to Naples where he could set up his own business right away.

At the age of 26, he opened his first shop, on Via Cervantes. His talent, the unique style of his outerwear combined with the strategic position of his shop, in the district which was the core of the city of Naples bustling with offices and white collars, made his first Neapolitan tailor’s shop quite successful.

The success of a unique style

In the 80s, a radical change occurred. He opened his atelier on via Duomo: 150 square meters, 17 employees and tens of customers celebrating each week the economic boom with the contribution of the distinctive style and refined quality of handmade tailored suits designed by Dalcuore.

Over the years, Dalcuore tailor’s shop has often changed the location of its Neapolitan atelier, even though it has always been located on the most prestigious streets of the city centre, from Piazza Vittoria to Via Dei Mille and Palazzo San Teodoro, on the Riviera di Chiaia, until its present workshop which is located at Via F.Caracciolo 17.

Our experience

Passion and will

Luigi Dalcuore is a unique Neapolitan tailor, his personal experience is made up of willcreative zest and originality.

Luigi Dal Cuore didn’t start to work as an apprentice at a very early age, like most Neapolitan tailors, but a few years later, being spurred by a great passion and willingness to learn the trade. Since he was considered too old to be an apprentice, he found it hard to fit into the business environment, but he never gave up until he was welcomed at Del Duca tailor’s shop as a voluntary apprentice.

Tradition and creativity

Working for different Neapolitan tailor’s shops, Luigi Dalcuore learned the secrets of Neapolitan tailoring as well as the techniques aimed at creating the unique outerwear in the Neapolitan style. However, he wanted something more.

After spending some years travelling around Europe, Luigi Dalcuore came back to Naples and designed a unique original jacket. Always manufactured according to the techniques of Neapolitan tailoring, the outerwear designed by Luigi Dalcuore had an additional touch: his modern saddle shoulder with a completely different cut, in the Victorian style, was soon appreciated by his friends followed by the customers of his first atelier.

“The tailor who is not a tailor”

The new jacket was increasingly demanded and ended up giving him the nickname of “the tailor who is not a tailor” invented by his colleagues to highlight his originalitycreativity, and wish to keep his artistic freedom.

Today, Luigi Dalcuore is still keeping the noble art of Neapolitan hand tailoring alive, while being always faithful to his unique personal taste as well as his inner wish to feel free from any kind of rule.

Our values

The perfect suit

When tailoring a suit, the true tailor is the one who is capable of listening to his customers, looking beyond outward appearance and interpreting men’s tastes.

This is why a tailor’s shop has to be a comfortable place where any customer can feel at ease. Understanding the customer’s needs, the true tailor will allow the perfect suit to be made.

Interpreting customer’s tastes

Interpreting the customer’s tastes and sewing a suit that makes him feel free of moving and expressing his own personality, tailoring the suit according to the handmade techniques of the Neapolitan tradition: these are the values of Dalcuore tailor’s shop.

They are still in the air of his Neapolitan atelier, when talking with Luigi, choosing the fabrics or taking the measurements.

Remembering measurements and needs

The customers of the tailor’s shop know very well that Luigi Dalcuore, beyond remembering the measurements and proportions of each customer, pays special attention to his tastes and needs so much so that he is able to sew a bespoke suit destined to lead the fashion even with his eyes closed.