To ensure the highest level of quality, in early 2014 Officine Panerai opened its new Manufacture in Neuchâtel, at the heart of the region with one of the oldest watchmaking traditions in the world, a significantly larger building with greater resources than the previous Manufacture opened in 2002. A completely new structure, in both form and substance, featuring more than 10,000 square metres of space where about 250 people carry out their specialist work. This new setting brings together all the main operations and technical skills needed to create a watch of excellent quality and it is the place where the technical and innovative spirit of the brand is best expressed, nurtured by the centuries-old Swiss tradition in the field. A completely new structure, in both form and substance, featuring more than 10,000 square metres of space where about 250 people carry out their specialist work. This new setting brings together all the main operations and technical skills needed to create a watch of excellent quality and it is the place where the technical and innovative spirit of the brand is best expressed, nurtured by the centuries-old Swiss tradition in the field.


Since its debut on the international market, Panerai has chosen the phrase “Laboratorio di Idee” to indicate its commitment to the continuous search for innovative technical solutions that will raise the standards and performance of its watches ever higher. The word “laboratorio”, Latin in origin, evokes the resourcefulness of the Panerai family, natives of Florence who not only founded the first watch workshop in the city in 1860, but who also transformed a family activity into a forward looking company capable of creating innovations and revolutionary products which have become classics in the history of watchmaking.  The Laboratorio di Idee is above all embodied in the Research & Development Department where all the technical projects are created and perfected by the skilled hands of the watchmakers and engineers who instill the craftsmanship and perfection of form demanded by the highest standards in the field. These 50 highly specialised workers, operate very closely with the design department, which is based in Italy where it draws inspiration from the historic archives of the brand, thus ensuring that every new creation is consistent with the unmistakable Panerai identity. In assembling Panerai watches, absolute precision and a high degree of specialisation are required. The extreme example of this is to be found in the Atelier Haute Horlogerie, the department of the Manufacture where the most highly skilled Master Watchmakers bring the most sophisticated, prestigious in-house calibres to life. The stage of assembling and adjusting the movements is fundamentally important in ensuring the maximum accuracy of the watch. It is performed by hand and, in the case of the more complicated calibres, it requires the remarkable skills and abilities of a Master Watchmaker operating entirely in the Atelier Haute Horlogerie, that is, the department of the Panerai Manufacture in which movements are assembled with the most impressive, sophisticated complications. It is in this workshop that movements are assembled and adjusted by hand.


The Officine Panerai collections offer a remarkable breadth of choice in terms of innovative materials and high-performance technology: a selection which is among the widest in the field of luxury sport watches, enhanced every year through the research and experimental work carried out by the Laboratorio di Idee within the Manufacture in Neuchâtel. A new world preview from the Panerai Laboratorio di Idee: the first mechanical watch case made of BMG-TECH™, a metallic glass with excellent characteristics of strength and durability which enable it to preserve its appearance over time. The secret of this material lies not so much in its appearance, similar to that of titanium but darker grey in colour, as in its atomic structure, which provides a range of very useful qualities for an underwater watch: extreme resistance to wear, high strength and great lightness. Carbotech™ is a composite material based on carbon fibre. Providing exceptional technical performance, carbotech has an uneven, matt black appearance, which varies according to the cutting of the material, giving each watch a unique character. The ceramica used by  Panerai is a synthetic ceramic based on Zirconium Oxide powder. Through a complex series of working and finishing operations, it acquires a particularly even matt finish and provides the characteristics of hardness (up to five times harder than stainless steel). Panerai Composite is a synthetic ceramic that is the result of an electrochemical ceramization process of aluminium. Very resistant and light, this material combines highly technical characteristics with the sporty elegance of Panerai watches.


Léon Breitling Focused on Chronographs.

Léon Breitling focused on chronographs, which were increasingly in demand at the time for industrial, military, and scientific applications as well as for athletic organizations. In 1889, Léon Breitling was granted a patent for a simplified model, which distinguished itself from its competitors through its sleek design, uncomplicated manufacturing process, and straightforward maintenance. Awards followed, establishing the company's reputation and prompting a move to a new factory in La Chaux-de-Fonds in 1892. L. Breitling, Montbrillant Watch Manufacturing soon had 60 employees focused on making precise, innovative timepieces. In 1893, the company patented a movement with an astonishing power reserve of eight days. In 1896, Breitling reached a major milestone: a chronograph that was accurate to two-fifths of a second. A model with a pulsograph, which featured a logarithmic scale ideal for measuring a patient's pulse rate, was highly esteemed by physicians. Within a decade, the company had sold more than 100,000 chronographs and stopwatches.


Breitling celebrates the collective spirit of squads united in pursuit of their mission. Fuelled by camaraderie and driven by purpose, we accomplish more together than we could alone. Over the coming months we will feature a series of exceptional squads made up of leading figures from the worlds of aviation, exploration, cinema, and sport. One of Breitling’s earliest and most enduring mottos was “Instruments for Professionals” and the words are as relevant today as ever. The watches in the Professional Collection are equipped with features that make them perfect partners for every adventurer. Breitling’s first TransOcean was launched in 1958 and was the perfect accessory for international travelers. With clean lines and a refined aesthetic, the TransOcean is the perfect blend of fine craftsmanship and technical excellence.


Equipped with a sturdy 44 mm-diameter case in satin-brushed steel, the Superocean II 44 dive watch is renowned for its exceptional water resistance to depths of 1,000 m (3,300 ft), and its ultra-legible black or blue dial bearing oversized numerals and hands enhanced with a luminescent coating. A security valve serves to equalize the differences in pressure between the interior and exterior of the case. It houses an officially chronometer-certified self-winding caliber for exceptional performance and accuracy. A classic amongst dive watches

The close connection between Breitling and the oceans is mirrored in the logo of the Swiss manufacturer - the anchor with the winged B-initial. Breitling’s breakthrough in the field of diving watches took place as early as 1957 when the company launched a watch waterproof to 200 metres.

Prior to 1957, the year marking the birth of the Superocean, Breitling was mainly sought out for its aviator watches, e.g. the Chronomat and the Navitimer. Since the creation of the Superocean, Breitling has been able to assert itself against powerful competitors of the watch industry with its reliable and robust diving watches.

Today, the Superocean is the star of the Breitling diving watch family, Aeromarine, which is distinguished for its unique, functional timepieces. Available in a broad range of colours, sizes, and designs, the Breitling Superocean collection caters to all tastes. Amongst a series of new watches and second-hand models, admirers of elegance and sophistication will surely find the right wristwatch with the Breitling Superocean.

Discover the depths of the ocean

The latest Superocean is stylish, powerful, and versatile. Breitling livened up the simple yet elegant design of the Superocean with chic colour accents. Clients have the choice between five different models: Superocean 42, Superocean 44, Superocean Chronograph II, Superocean Chronograph M2000, and Superocean Chronograph Steelfish. Admirers of simple watch dials will enjoy the Superocean 42 (Ref. A1736402), a considerably smaller Breitling model with a 42-millimetre-case. The watch face is comprised of characteristic hour numerals and is framed with a ratcheted bezel that is available in five different colours.

The watch face of the slightly larger Superocean 44 (Ref. A1739102), also offers a clear and simple design. The tasteful appearance does not do the phenomenal performance of the diving watch justice: the Superocean 44 is waterproof to 2,000 metres and is equipped with a helium escape valve, ensuring the watch’s endurance in the diving chamber after a dive.

Well-versed Breitling-collectors are often interested in earlier versions of the Superocean, e.g. the 42-millimetre-big Superocean (Ref. A17360), the Superocean Professional (Ref. A17045 or Ref. A17345), or the 41,5-millimetre-big Superocean (Ref. A17040 or Ref. A17340). The original versions differ greatly from today’s Superocean while impressing nonetheless with their robustness and strength. Today, these watches cannot be found new, but the second-hand market offers many interesting options for used Breitling wristwatches.